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Why
should you prepare a Cash Flow Forecast?
How do you get started?
Making the Best Use Of Your Cash
Flow
Designing A Cash Flow Worksheet
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A cash flow
forecast shows the critical whens of cash coming in and cash
going out during a certain month. Preparing a monthly cash flow
forecast provides you with the opportunity to show dollar figures,
representing revenues and expenses, in the month the business
expects to collect and spend the cash. A cash flow forecast
does not show sales estimates or overhead expenses averaged
across several months.
Used properly,
this will provide you with the means to keep your business decision-making
on track and your inventory purchasing in control. It will also
serve as an early warning indicator when your expenditures are
running out of line or your sales targets are not being met.
As the manager
of your cash, you will have enough time to devise remedies for
anticipated temporary cash shortfalls and ample opportunity
to arrange short term investments for the business' temporary
cash flow surpluses.
The completed
cash flow forecast will clearly show a bank loans officer (or
yourself) what additional working capital, if any, the business
may need, and will offer proof that there will be sufficient
cash on hand to make the interest payments to support a revolving line of
credit (to cover the shortfalls). If the performance projections
are realistic, they will also provide support for the feasibility
of a term loan for an equipment purchase or for a master marketing
campaign.
Computer
spreadsheet programs such as Microsoft Excel, Lotus 123 or any
of a variety of full-faceted business software can be very useful
for cash flow worksheet development.
Reliable
cash flow projections can bring a sense of order and well-being
to your business and more calm to your life. The most important
tool owners/managers have available to control the financial
aspects of their business is the cash flow worksheet.
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Step
one: Consider your Cash Flow Revenues
Find a realistic basis for estimating your sales
each month.
For new
operations, the basis can be the average monthly sales of
a similar-sized competitor's operations who is operating in
a similar market It is recommended that you make adjustments
for this year's predicted trend for the industry. Be sure to
reduce your figures by a start-up year factor of about 50% a
month for the start-up months. There are also publications available
in libraries and book stores that discuss methods of sales forecasting.
For existing
operations, sales revenues from the same month in the previous
year make a good base for forecasting sales for that month in
the succeeding year. For example, if the trend readers in the
economy and the industry predict a general growth of 4% for
the next year, it will be entirely acceptable for you to show
each month's projected sales at 4% higher than your actual sales
the previous year. Include Notes to the Cash flow to explain
any unusual variations from previous years' numbers.
If you sell
products on credit terms or with instalment payments, you must
be careful to enter only the part of each sale that is collectible
in cash in the specific month you are considering (realized
accounts receivable). Any amount collected after 30 days will
be termed Collections on Accounts Receivable and will be shown
in the month in which it will be collected.
It is critical
to the credibility of your plan that any sales made should only
be entered once the cash is received in payment. This
is the critical test principle of the cash flow and should be
applied whenever you are in doubt as to what amount to enter
and when.
Step
two: Consider your Cash Flow Disbursements:
Project each of the various expense categories (that would normally
be shown in your ledger) beginning with a summary for each month
of the cash payments to trade suppliers (accounts payable).
Again, follow the principle that there should not be any averaging
or allocating of these inventory purchases (trade payables).
Each month
must show only the cash you expect to pay out that month
to your trade suppliers. For example, if you plan to pay your
supplier invoices in 30 days, the cash payouts for January's
purchases will be shown in February. If you can obtain trade
credit for longer terms, then cash outlays will appear two or
even three months after the stock purchase has been received
and invoiced.
An example
of a different type of expense is your insurance expenditure.
Your commercial insurance premium may be $2400 annually. Normally,
this would be treated as a $200 monthly expense. But the cash
flow will not see it this way. The cash flow wants to know exactly
how it will be paid. If it is to be paid in two instalments,
$1200 in January and $1200 in July, then that is how it must
be entered on the cash flow worksheet. The exact same principle
applies to all cash flow expense items.
Once total
cash collections, total cash payments on goods purchased, and
any other expected expenses have been estimated for each individual
month of operation, it is necessary to link the cash flow status
of each month to the cash flow status and activity of the preceding
and succeeding months (i.e. the reconciliation).
Step
Three: Reconciliation of the Cash Revenues to Cash Disbursements
The reconciliation section of the cash flow worksheet begins
by showing the balance carried over from the previous months'
operations. To this it will add the total of the current month's
revenues and subtract the total of the current month's expenditures.
This adjusted balance will be carried forward to the first line
of the reconciliation portion of the next month to become the
base to which the next month's cash flow activity will be added
and/or subtracted.
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Cash flow
plans are living entities and must constantly be modified as
you learn new things about your business and your paying customers.
Since you will use this cash flow forecast to regularly compare
each month's projected figures with each month's actual performance
figures, it will be useful to have a second column for the actual
performance figures right alongside each of the planned columns
in the cash flow worksheet. As the true strengths and weaknesses
of your business unfold before your eyes, actual patterns of
cash movement emerge. Look for significant discrepancies between
the 'planned' and actual figures.
For example,
if the business' actual figures are failing to meet your cash
revenue projections for three months running, this is an unmistakable
signal that it is time to revise the year's projections. It
may be necessary to delay the stock replenishment plan, or apply
to the bank to increase the upper limit of your revolving line
of credit. Approaching the bank to increase an operating loan
should be done well in advance of the date when the additional
funds are required. Do not leave cash inflow to chance.
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There are
a variety of ways a cash flow forecast can be structured. To
gain the optimum benefit, it is recommended that it be structured
to show only revenues from operations, and the proceeds from
sales of company assets, if appropriate, in the revenues portion
of the worksheet.
On occasion
a prepared format will show a slot for proceeds of a term loan
in this section; this may, however, take away from the value
of the cash flow as an indicator of the business' operating
performance and of the cash flow's ability to clearly show the
real amount of working capital needs. If a fixed term loan amount
is treated as revenue to the business, the balances carried
forward each month cannot accurately reflect how the business
is earning money (unless the reader takes the additional step
of subtracting the loan proceeds from the equation).
Your general
format should allow a double width column along the left side
of the page for the account headings, then two side by side
vertical columns for each month of the year, beginning from
the month you plan to open (e.g. the first dual column might
be labelled April Planned and April Actual etc.).
From there,
the cash flow worksheet breaks into three distinctive sections.
The first section (at the top left portion of the worksheet,
starting below and to the left of the month names) is headed
Cash Revenues (or Cash In). The second section, just
below it, is headed Cash Disbursements (or Cash Out).
The final section, below that, is headed Reconciliation of
Cash Flow.
Example:
|
ITEM |
April
Planned |
April
Actual |
May
Planned |
May
Actual |
|
Cash Revenues |
|
Total Cash Revenues |
$40 |
$10 |
$75 |
$35 |
|
Cash Disbursements |
|
Total Cash Disbursements |
$50 |
$60 |
$60 |
$70 |
|
Reconciliation of Cash Flow |
|
Opening Cash Balance |
$0 |
$0 |
($10) |
($50) |
|
Add: Total Cash Revenues |
$40 |
$10 |
$75 |
$35 |
|
Deduct:Total Cash Disbursements |
$50 |
$60 |
$60 |
$70 |
|
Closing Cash Balance
(carry forward to next month) |
($10) |
($50) |
$5 |
($85) |
Possible
"Cash Revenues" sub-headings:
Cash
Revenues
Cash Sales from main product lines
Cash Sales from auxiliary product lines
Cash from Services Provided
Collection from Accounts Receivable
Proceeds from Sale of Fixed Assets
Other Operations Cash Revenues
Total Cash Revenues
Possible
"Cash Disbursements" sub-headings:
Cash
Disbursements
Cash Payments to Trade Suppliers of main product lines
Cash Payments to Trade Suppliers of auxiliary product lines
Management Draws
Full-time Salaries and Wages
Part-time and Casual Salaries and Wages
Sales Commissions and/or Royalties Paid
Cash Dividends Paid
Advertising and Promotion Expense Paid
Professional Fees Paid (legal, audit, courses and consulting)
Business Licenses Registrations and Permits Paid
Patents, Trademarks and Distribution Agreement Fees Paid
Rental of Premises Payments
Rental (or lease) Payments for Equipment and Furnishings
Other Rental Payments (including vehicles)
Motor Vehicle Expenses Paid
Insurance Premiums Paid (premises, equipment, vehicles)
Repair and Maintenance Expenses Paid (premises, equipment, vehicles)
Utilities (electric, gas, and water) Payments
Communications (telephones, data line and fax) Payments
Postal (mail, courier, telegrams, etc.) Expense Payments
Cash Payments on Store/Office Supplies
Other Business Expenses (not elsewhere listed)
Interest (and Principal) Payments on Term Loans/Mortgages
Interest Payments on Operating Line
Federal Tax Payments (duties, tariffs, income, etc.)
Provincial Tax Payments (income etc.)
Municipal Tax Payments (property etc.).
Total Cash Disbursements.
Possible
Reconciliation of Cash flow sub-headings:
Reconciliation
of Cash Flow
Opening Cash Balance
Add: Total Cash Revenues
Deduct: Total Cash Disbursements
Surplus or Deficit on this Month's Operations
Closing Cash Balance
(to be carried forward to next month).
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